The Positioning House · Executive Education
Positioning Your Experience for Enterprise Leadership
Executive Résumés and LinkedIn
Your résumé keeps making the case for work you already know how to do. You’re trying to show someone what else they can trust you with.
We’re going back into your experience to find what supports that next move, then putting it into a résumé and LinkedIn profile that actually explain the leadership you bring.
For experienced leaders whose résumé and LinkedIn no longer reflect the scope of work they’re ready to take on.
Get access$250 · One-time payment · Ongoing access
What your materials keep proving
You want broader responsibility. But most of the page is still devoted to how well you run your function, solve its problems, and deliver its results.
You may have that experience. If it stays in your head, the person reading your résumé has no way to assess it.
And when there are only a handful of roles you would seriously consider, you don’t want to depend on getting an interview to explain everything your materials left out.
LinkedIn has its own version of this problem. People can keep finding you for an earlier specialty because that is still the clearest account your profile gives them. You’ve moved on. Your profile needs to catch up.
Why I look at this the way I do
I’m Alicia Perkins. My background includes more than 15 years in recruiting, executive placement, and talent development. I’ve recruited for senior leadership roles and hired for these positions myself.
That work came with a responsibility to determine if someone’s experience supported what we needed them to take on. An impressive career was a starting point. We still had a hiring decision to make.
I understand why certain experience needs a closer look, why a strong candidate can leave important questions unanswered, and how the way a career is presented can shape which opportunities someone is considered for.
Today, I bring that perspective into my advisory work with experienced leaders. They can have years of meaningful responsibility behind them while their materials keep presenting a much narrower account of their career.
That is the problem I built this program to address.
You’re bringing years of work to your next move. Your résumé and LinkedIn need to give someone enough to recognize what that experience could mean for the role they’re trying to fill. You shouldn’t have to hope they’ll figure it out for themselves.
The Positioning House approach to leadership evidence
Before we touch the wording, I want to know what we’re trying to establish. Otherwise, you can spend hours rewriting the same five accomplishments and still leave out the experience that would make someone consider you differently.
A bigger title doesn’t tell us enough. We look at what the person would need to decide, the priorities they would have to balance, and the authority they would actually have. That gives us something specific to build the résumé around.
We examine the experience your materials keep emphasizing. If your strongest examples all establish you as the person who fixes the function, we need to find what else your career gives us reason to believe.
Those are different contributions. We work out what you owned, where someone else’s approval sat, and what changed because of your judgment. You can give yourself proper credit without borrowing authority you didn’t have.
We connect the experience across your career, then test it against a real opportunity. If something is missing, you’ll know whether the writing needs work or whether you need stronger evidence.
You’ll recognize the problem
You’ve taken on broader work, but the résumé keeps bringing the reader back to the expertise that first established you. You need to show what that experience has prepared you to lead next.
Your title, team size, and budget are on the page. What you were actually trusted to decide is much harder to find.
You need to explain what carries over. A reader shouldn’t have to do all the work of figuring out why your experience belongs in the conversation.
A recruiter reaches out or a relevant opening comes up. You want to send something that reflects the work you do now, without scrambling to reconstruct your career first.
The work we’ll do
Eight guided modules take you from deciding what your materials need to establish to having a résumé and LinkedIn profile you can use. Open each section to see what we’ll work through.
Two roles can have the same title and ask very different things of you. Use the Target Role Brief to examine the decisions, priorities, and authority behind the opportunity. You’ll know what your experience needs to support before you start choosing accomplishments.
Read your materials as someone who doesn’t know you. What could they reasonably trust you to do? The Current Materials Assessment helps you spot where your writing makes you look mainly like the specialist, coordinator, or implementer, even when your responsibility went further.
We’re going back through your career for the decisions and assignments that show how you handled broader responsibility. Use the Career Evidence Bank to record what you owned, the conditions you worked under, and what happened. Some of your most useful evidence may never have made it onto a résumé.
A move across functions or industries doesn’t have to make your career look disconnected. Build a coherent leadership story using the Leadership Story Brief. You’ll decide what should lead and explain how your responsibility grew without forcing every role into the same narrow identity.
Write accomplishments that explain what you shaped and decided. The Accomplishment Review helps you distinguish your contribution from the team’s result, including work you influenced when final approval belonged to someone else.
Use the editable résumé template, structure reference, and completed examples to build the whole document. Work out what belongs in the opening, what each role needs to explain, and which accomplishments have earned the space. Everything you’ve done does not need equal billing.
Develop your headline, About section, and experience entries around the work you want people to recognize now. We’ll address the language that helps people find relevant expertise and the explanation they need once they reach your profile.
Put your résumé and profile against an actual role. Use the Final Review to identify what needs clearer writing, stronger evidence, or another question answered. You’ll know how to change the emphasis for another opportunity while keeping the facts of your career consistent.
If you’ve already used AI
You can use ChatGPT to help draft, organize, and improve the language in your résumé. You may already have a version that sounds much better than what you started with.
A résumé can sound much better and still position you for the same work.
You still need to be able to judge whether the document makes a convincing case for the responsibility you want next. A polished result can make it harder to notice that the account of your career hasn’t really changed.
This program gives you my approach to assessing and positioning leadership experience, shaped by the work I’ve done evaluating and advising senior leaders. You’ll use it to make decisions about your own materials and understand why those decisions matter.
You can keep using AI to help with the writing. You’ll have a stronger basis for deciding what to keep, what to question, and whether the result actually supports the move you want to make.
The assets you’ll work with
I’ll talk you through how I assess the experience and the decisions behind the writing. You’ll have the tools and examples to work through your own materials alongside that guidance.
The Target Role Brief, Current Materials Assessment, Career Evidence Bank, and Leadership Story Brief help you get the important experience out of your head. You’ll use that work to decide what your résumé and profile should establish.
The editable résumé template and structure reference give you a starting point. The Accomplishment Review and Complete Résumé Review help you check whether the document actually explains your responsibility.
The annotated rewrites explain the reasoning behind the edits. Three fictional careers show completed résumé and LinkedIn examples for different leadership directions. You can see how the evidence changes the approach.
Use the drafting and review tools to develop your headline, About section, and experience entries. Then use the Final Review to put both sets of materials against the opportunity you want to pursue.
All guidance and assets are included in the $250 one-time purchase. You have ongoing access. You can complete the work without buying another product or booking private advisory.
Get accessWhat this needs to do for you
Questions before you enroll
This is built for experienced Directors, Senior Directors, VPs, SVPs, and executives. You’ve done the work. The problem is getting your résumé and profile to show enough of it for someone to consider you for the responsibility you want next.
I’m looking at how your decisions affected the wider business, including priorities beyond your own function. You don’t need to sprinkle “enterprise” across your résumé. We need to find the actual experience that shows how you handled that responsibility.
Bring the version you have. We’ll examine what it gives a reader reason to believe about you. You may keep parts of it. You may find that some of the most relevant experience never made it into the writing. You’ll have a way to make that judgment yourself.
You’ll develop your own résumé and profile with my video guidance, practical tools, and worked examples. Personal review and résumé writing are not included. This is a self-paced program you can work through on your own schedule.
Your profile has to make sense to people who find you outside a particular application. We’ll work through the headline, About section, and experience entries with that in mind, including the language people use to find relevant expertise.
We need to be honest about that. You’ll separate experience that needs a better explanation from responsibility you haven’t held yet. That helps you present related experience accurately and decide what else you need to investigate or develop.
Your current résumé, LinkedIn profile, and a job description that reflects the direction you’re considering. If you’re preparing ahead of a move, choose a representative opening. The guidance and working assets are all included.
You have ongoing access with no scheduled expiration. Work through the eight modules at your own pace and return when your responsibilities or target opportunities change. Save working copies of the assets as you go.
All sales are final. No refunds are offered. Review the outcomes, assets, and self-paced format before you purchase so you know what you’re buying.
Positioning Your Experience for Enterprise Leadership
Let’s get the experience that supports your next move into the materials people will use to assess you.
Get access$250 · One-time payment · Ongoing access